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Tobacco Industry Youth Programs Alert Public in Tobacco Shopping Supplies Directory

     

For years, the tobacco industry has tried to buy legitimacy by funding programs for youth smoking prevention, but recently tobacco companies have engaged in a new, more insidious effort to improve their public image. Instead of funding programs designed and controlled by tobacco interests, the tobacco industry has recently offered to fund respected and effective programs for reducing youth smoking, like the Life Skills Training program endorsed by the Centers for Disease Control and the 4H National Smoking Prevention Program. Although Kentucky rejected tobacco industry funding for its Life Skills Training program, West Virginia accepted $4.5 million over three years for the schoolbased program, and the Denver, Colorado school system is currently considering the industry’s offer. As of July 14, 1999, 20 state 4H programs have declined tobacco industry funding for this program. What is behind the tobacco industry’s offer to pay for a program that could reduce the number of young smokers?

 

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