David McLean was hired in the early 1960s to portray the Marlboro Man in television and rint ads. He was obligated to smoke Marlboros as he posed for television and print ads, oking up to five packs per take in order to get the right look. Afterwards, Philip Morris ntinued to send him gift boxes of cigarettes. In 1985, McLean developed emphysema, llowed by lung cancer in 1993. Following unsuccessful attempts at chemotherapy and other treatments, he died on October 12, 1995. McLeans death actually made him the second Marlboro Man to die of lung cancer. Another actor, Wayne McLaren, died in 1992 at the age of 51. Even the Marlboro Man was not immune from the effects of cigarette smoking, said Don Howarth of the Howarth & Smith law firm, which is representing McLeans widow in the lawsuit against Philip Morris. Mr. McLeans widow and son hope by this action to strike a blow for the countless others whose lives have been ravaged through the tobacco industrys aggressive campaign of fraud and deceit. Many people have sued the tobacco industry fore, of course, and to date they have not collected a dollar in damages. During the second arter of 1996, in fact, company profits were up 18 over the same quarter in 1995, making the first half of the year a blockbuster according to PM CEO Geoffrey Bible.

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