worried that your nicotinestained fingers peg you as a loser? That your inability to quit marks you as a person without discipline or class? Dont fret. Big tobacco has dedicated itself to the task of making sure your smokeaddled selfesteem remains fully intact. In an attempt to strike up a more intimate relationship with smokers, Imperial Tobacco, the Montrealbased subsidiary of the multinational giant British American Tobacco, which manufactures Players, Du Maurier and Matinee brand cigarettes, has been directmailing three glossy lifestyle mags to thousands of adult smokers across Canada.

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