ENGLAND AP Inside the restricted laboratory compound on the south coast of England, five senior scientists for B.A.T. Industries, the worlds secondbiggest cigarette maker, were devising ways to make it harder for people to quit smoking. At the start of the rainstorming session on April 11, 1980, Robin A. Crellin, the team research leader, offered an insight. B.A.T. should learn to look at itself as a drug company, he said, rather than a tobacco company Just eight months earlier, B.A.T. scientists had laid out some basic assumptions about cigarettes. An Aug. 28, 1979, memo reads We are searching explicitly for a socially acceptable addictive product involving: A pattern of repeated consumption; a product which is likely to involve repeated handling; the essential constituent is most likely to be nicotine or a direct substitute for it.

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