During the 1950s it was usual for a TV shows leading character to not only use the ponsors product on camera but actively hawk it ontheair. One such example was TVs first private eye Martin Kane William Gargan from MARTIN KANE, PRIVATE EYENBC194954 whose favorite hangout was Happy McManns tobacco shop. Martin routinely visited the store during every episode and openly requested the sponsors brand of cigarettes. The series was onsored by Old Briar Tobacco and Sano & Encore cigarettes. According to Variety, Camel cigarettes was the first cigarette company to stake a claim in the major daytime TV ramming with Cavalier cigarettes, an R.J. Reynolds product. As the cost of television production increased, the single sponsorship of a series slowly disappeared and so did their control over the scripts and the practice of putting in overt plugging of a product. n 1964, debate over the airing of cigarette commercials heated up after the U.S. Surgeon General issued a report finding smoking a health hazard DUH. Helped by pressure from the American Medical Association, the Federal government banned the broadcast of cigarette advertisements in America on both television

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